{"id":8142,"date":"2025-10-29T08:00:00","date_gmt":"2025-10-29T07:00:00","guid":{"rendered":"https:\/\/pulse-beziers.fr\/?p=8142"},"modified":"2025-10-29T09:20:58","modified_gmt":"2025-10-29T08:20:58","slug":"focus-sur-loco-loco","status":"publish","type":"post","link":"https:\/\/pulse-beziers.fr\/index.php\/2025\/10\/29\/focus-sur-loco-loco\/","title":{"rendered":"\ud83d\udfe3\u00a0FOCUS SUR\u2026 LOCO LOCO"},"content":{"rendered":"\n

Loco Loco : les liqueurs artisanales made in B\u00e9ziers qui montent en puissance<\/h1>\n\n\n\n

L\u2019aventure Loco Loco, n\u00e9e d\u2019une id\u00e9e\u2026 un peu folle<\/h3>\n\n\n\n

C\u2019est sur un coup de t\u00eate que David Perez<\/strong>, fondateur de la SAS P\u00each\u00e9 Originel<\/strong>, a lanc\u00e9 l\u2019aventure Loco Loco<\/strong>. \u00ab Je voulais faire de la bi\u00e8re, mais le march\u00e9 \u00e9tait d\u00e9j\u00e0 satur\u00e9. Alors j\u2019ai cherch\u00e9 autre chose, quelque chose qui me plaise et qui ait du sens \u00bb, raconte-t-il.<\/p>\n\n\n\n

C\u2019est presque par curiosit\u00e9 qu\u2019il s\u2019essaie \u00e0 la fabrication de liqueurs artisanales, d\u2019abord pour \u00ab voir s\u2019il en \u00e9tait capable \u00bb. Soutenu par une conseill\u00e8re de la Chambre des M\u00e9tiers, il affine son projet et finit par cr\u00e9er sa propre structure. \u00ab Tout a commenc\u00e9 dans mon garage, pendant huit mois, avant que je m\u2019installe dans des locaux \u00e0 B\u00e9ziers \u00bb, se souvient-il.<\/p>\n\n\n\n

Une fabrication artisanale et sans artifices<\/h3>\n\n\n\n

Les liqueurs Loco Loco<\/strong> sont aujourd\u2019hui fabriqu\u00e9es \u00e0 B\u00e9ziers, \u00e0 partir de recettes simples et naturelles : \u00ab de l\u2019alcool, du sucre, des extraits naturels de fruits, mais pas de colorants ni d\u2019exhausteurs de go\u00fbt \u00bb.<\/p>\n\n\n\n

David Perez assume ce choix d\u2019authenticit\u00e9 : \u00ab Il n\u2019y a pas besoin de rajouter des cochonneries. Je veux des produits peu sucr\u00e9s, tr\u00e8s aromatiques, avec un vrai go\u00fbt de fruit. \u00bb<\/p>\n\n\n\n

Le r\u00e9sultat ? Des liqueurs artisanales \u00e0 forte personnalit\u00e9, propos\u00e9es dans des saveurs originales comme p\u00eache, poire, cl\u00e9mentine<\/strong> ou citron vert<\/strong>, et habill\u00e9es d\u2019un packaging atypique et color\u00e9. \u00ab Mon objectif, c\u2019est de sortir de l\u2019ordinaire, tant sur le go\u00fbt que sur l\u2019image \u00bb, pr\u00e9cise-t-il.<\/p>\n\n\n\n

Des locaux \u00e0 B\u00e9ziers, symbole d\u2019un ancrage fort<\/h3>\n\n\n\n

R\u00e9cemment install\u00e9 rue Paul H\u00e9roult \u00e0 B\u00e9ziers<\/strong>, David Perez a trouv\u00e9 un site \u00ab parfaitement adapt\u00e9 \u00bb \u00e0 son activit\u00e9. \u00ab Il me fallait de la capacit\u00e9 de stockage et une bonne accessibilit\u00e9. Ces locaux correspondent exactement \u00e0 mes besoins. \u00bb<\/p>\n\n\n\n

Mais au-del\u00e0 de l\u2019aspect pratique, ce choix est aussi symbolique : \u00ab Je tenais \u00e0 ce que le si\u00e8ge soit \u00e0 B\u00e9ziers. C\u2019est important pour moi d\u2019avoir \u2018B\u00e9ziers\u2019 marqu\u00e9 sur la bouteille. \u00bb<\/p>\n\n\n\n

Un march\u00e9 en \u00e9volution et des ambitions r\u00e9gionales<\/h3>\n\n\n\n

Si le march\u00e9 des liqueurs artisanales s\u2019est l\u00e9g\u00e8rement tass\u00e9 ces derni\u00e8res ann\u00e9es, Loco Loco continue de tracer sa route. \u00ab Le pic a peut-\u00eatre \u00e9t\u00e9 atteint il y a un ou deux ans, mais on poursuit notre plan de d\u00e9veloppement \u00bb, explique le fondateur.<\/p>\n\n\n\n

Les produits sont d\u00e9j\u00e0 pr\u00e9sents chez Promocash<\/strong>, M\u00e9tro<\/strong> et plusieurs caves locales<\/strong>, avec une distribution qui s\u2019\u00e9tend progressivement en Occitanie<\/strong>. \u00ab Je commence \u00e0 nouer des partenariats dans les grandes villes de la r\u00e9gion, et des investisseurs s\u2019int\u00e9ressent \u00e0 la marque pour l\u2019aider \u00e0 franchir un cap commercial. \u00bb<\/p>\n\n\n\n

Quant \u00e0 l\u2019export, ce n\u2019est pas encore pour tout de suite : \u00ab Chaque chose en son temps. Il faut d\u2019abord consolider l\u2019\u00e9quipe et la structure avant d\u2019aller plus loin. \u00bb<\/p>\n\n\n\n

Un artisan local attach\u00e9 \u00e0 son territoire<\/h3>\n\n\n\n

Implant\u00e9 \u00e0 B\u00e9ziers, David Perez reconna\u00eet le soutien de certains acteurs \u00e9conomiques du territoire, mais esp\u00e8re encore plus de visibilit\u00e9 : \u00ab \u00catre pr\u00e9sent \u00e0 la Feria ou au March\u00e9 de No\u00ebl de B\u00e9ziers serait une vraie vitrine pour les produits locaux \u00bb, souligne-t-il.<\/p>\n\n\n\n

Les \u00e9v\u00e9nements r\u00e9gionaux, march\u00e9s \u00e0 th\u00e8me ou rendez-vous festifs restent selon lui les meilleurs vecteurs pour faire d\u00e9couvrir ses liqueurs au grand public.<\/p>\n\n\n\n

O\u00f9 trouver les liqueurs Loco Loco ?<\/h3>\n\n\n\n

Les produits Loco Loco<\/strong> sont disponibles dans de nombreuses caves et magasins sp\u00e9cialis\u00e9s du Biterrois, ainsi que dans certaines enseignes professionnelles comme Promocash<\/strong> ou M\u00e9tro<\/strong>. \u00ab On les retrouve aussi un peu en supermarch\u00e9, c\u2019est assez vari\u00e9 \u00bb, pr\u00e9cise David.<\/p>\n\n\n\n

\n\n\n\n

Loco Loco<\/strong>, c\u2019est l\u2019histoire d\u2019un projet artisanal devenu marque reconnue, port\u00e9e par un entrepreneur passionn\u00e9 et fier de son territoire.<\/p>\n\n\n\n

Un bel exemple de savoir-faire local qui illustre toute la vitalit\u00e9 du tissu \u00e9conomique biterrois.<\/p>\n\n\n\n

\ud83d\udc49 Pour d\u00e9couvrir les produits : www.liqueurslocoloco.com<\/a><\/p>\n\n\n\n

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Pour plus d’informations, contactez PULSE en cliquant ici.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Loco Loco : les liqueurs artisanales made in B\u00e9ziers qui montent en puissance L\u2019aventure Loco Loco, n\u00e9e d\u2019une id\u00e9e\u2026 un peu folle C\u2019est sur un coup de t\u00eate que David Perez, fondateur de la SAS P\u00each\u00e9 Originel, a lanc\u00e9 l\u2019aventure Loco Loco. \u00ab Je voulais faire de la bi\u00e8re, mais le march\u00e9 \u00e9tait d\u00e9j\u00e0 satur\u00e9. […]<\/p>\n","protected":false},"author":4,"featured_media":8161,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[169],"tags":[],"class_list":["post-8142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focus-sur"],"yoast_head":"\nLoco Loco : les liqueurs artisanales qui font rayonner le savoir-faire local<\/title>\n<meta name=\"description\" content=\"Install\u00e9e \u00e0 B\u00e9ziers, la soci\u00e9t\u00e9 P\u00each\u00e9 Originel, cr\u00e9atrice des liqueurs Loco Loco, incarne l\u2019artisanat local et l\u2019innovation gustative. 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