{"id":9803,"date":"2026-06-30T16:14:02","date_gmt":"2026-06-30T14:14:02","guid":{"rendered":"https:\/\/pulse-beziers.fr\/?p=9803"},"modified":"2026-06-30T16:14:04","modified_gmt":"2026-06-30T14:14:04","slug":"canicule-la-prolongation-des-soldes-dete-decidee-pour-soutenir-les-commerces","status":"publish","type":"post","link":"https:\/\/pulse-beziers.fr\/index.php\/2026\/06\/30\/canicule-la-prolongation-des-soldes-dete-decidee-pour-soutenir-les-commerces\/","title":{"rendered":"Canicule : la prolongation des soldes d&rsquo;\u00e9t\u00e9 d\u00e9cid\u00e9e pour soutenir les commerces"},"content":{"rendered":"\n<p><strong>Face \u00e0 dix jours de canicule exceptionnelle qui ont vid\u00e9 les centres-villes, le gouvernement a annonc\u00e9 samedi 27 juin la prolongation des soldes d&rsquo;\u00e9t\u00e9, initialement pr\u00e9vus jusqu&rsquo;au 21 juillet.<\/strong><\/p>\n\n\n\n<p>L&rsquo;annonce, confirm\u00e9e par Matignon, r\u00e9pond aux inqui\u00e9tudes des commer\u00e7ants ind\u00e9pendants, durement touch\u00e9s par la chaleur extr\u00eame qui dissuade les consommateurs de sortir. Certains font \u00e9tat d&rsquo;une baisse de chiffre d&rsquo;affaires de 20 \u00e0 30% par rapport \u00e0 l&rsquo;an dernier. Si les grands magasins climatis\u00e9s tirent leur \u00e9pingle du jeu, les boutiques de centre-ville redoutent surtout un report des achats vers les plateformes de fast-fashion en ligne.<\/p>\n\n\n\n<p>Les nouvelles dates de fin de soldes restent \u00e0 fixer par le gouvernement. Une mesure qui intervient alors que l&rsquo;efficacit\u00e9 des soldes traditionnelles est d\u00e9j\u00e0 questionn\u00e9e par les professionnels du secteur, dans un contexte de promotions de plus en plus \u00e9tal\u00e9es dans l&rsquo;ann\u00e9e.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Face \u00e0 dix jours de canicule exceptionnelle qui ont vid\u00e9 les centres-villes, le gouvernement a annonc\u00e9 samedi 27 juin la prolongation des soldes d&rsquo;\u00e9t\u00e9, initialement pr\u00e9vus jusqu&rsquo;au 21 juillet. L&rsquo;annonce, confirm\u00e9e par Matignon, r\u00e9pond aux inqui\u00e9tudes des commer\u00e7ants ind\u00e9pendants, durement touch\u00e9s par la chaleur extr\u00eame qui dissuade les consommateurs de sortir. Certains font \u00e9tat d&rsquo;une [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,9],"tags":[],"class_list":["post-9803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-information"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Canicule : la prolongation des soldes d&#039;\u00e9t\u00e9 d\u00e9cid\u00e9e pour soutenir les commerces - PULSE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pulse-beziers.fr\/index.php\/2026\/06\/30\/canicule-la-prolongation-des-soldes-dete-decidee-pour-soutenir-les-commerces\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canicule : la prolongation des soldes d&#039;\u00e9t\u00e9 d\u00e9cid\u00e9e pour soutenir les commerces - PULSE\" \/>\n<meta property=\"og:description\" content=\"Face \u00e0 dix jours de canicule exceptionnelle qui ont vid\u00e9 les centres-villes, le gouvernement a annonc\u00e9 samedi 27 juin la prolongation des soldes d&rsquo;\u00e9t\u00e9, initialement pr\u00e9vus jusqu&rsquo;au 21 juillet. 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